Lawful basis:
Legitimate interests
Where our purpose for processing is:
Legitimate interests which in this case are to enable us to properly administer our website and our business and to inform the growth of our business and marketing strategy.
Which is necessary because:
We need to process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising.
We process your information in the following ways:
Analyse data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from an analytics system.
Data retention period:
We will continue to process your information under this basis until you withdraw consent, or it is determined your consent no longer exists.
Sharing your information:
We do not share your personal information with third parties, unless required by UK law. However, anonymous website analytical data is collected and held by third parties - see "Internet Cookie Policy" below.